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Urban Zest Website & Branding

Website Design

Urban Zest needed a brand identity that could balance natural and urban influences, attracting a younger, wellness-conscious audience who loves the energy of city life but also seeks mindful moments.

Park Avenue

Website Design

Park Avenue, a professional styling studio founded by Grace Park, wanted to establish a luxurious brand identity and create an engaging online presence that reflects the studio's commitment to high-end styling and personal empowerment.

The Roster

Website Design

For The Roster, a perfume brand with a vibrant and edgy personality, I crafted a dynamic Shopify store design that reflects the brand’s identity while addressing key issues with conversions. From refining the copy to creating an immersive visual experience, this project tackled the brand’s core challenges head-on.

Templify

Website Design

Owner and Creative Director for Templify, a viral digital template brand, focusing on a warm and inviting website and branding.

Pottery Studio

Website Design

We created the branding and website for a pottery studio, emphasizing a distinctive and inviting identity. The project involved designing a unique logo, selecting a color palette, and creating a cohesive visual identity, along with a user-friendly website featuring class schedules, workshops, artist bios, and an online store.

Sama Space

Website Design

Sama Space is an acupuncture and herbal medicine clinic in Santa Monica dedicated to helping individuals holistically find balance and optimize their health.

Coils

Website Design

Comprehensive branding and website development for a quirky, inclusive, and diverse hair salon. The branding effort focused on creating a bold and unique identity that communicates the salon's commitment to inclusivity and diversity, avoiding pastels to maintain a distinctive look.

Verified

Strategy Decks

For Verified, I created a marketing campaign concept focused on promoting their one-click sign-up technology. The campaign was designed to boost brand visibility and attract clients by highlighting the ease and innovation of Verified's solutions.

Diadem Sports Social Strategy

Strategy Decks

I created a social media strategy for Diadem Sports to address the challenge of engaging both tennis and pickleball audiences. The strategy focused on maintaining consistency across platforms while resonating with the distinct interests of each audience to ensure effective brand communication and engagement.

Selkirk Brand Strategy

Strategy Decks

Strategic presentation development for Selkirk, leveraging extensive industry experience in pickleball.

The Velvet Society

Branding

The Velvet Society is a fictional luxury fashion brand created to celebrate bold, unapologetic style through elevated design and storytelling. This project includes a complete brand identity, website design, and social media assets to capture the essence of edgy sophistication for those who value both luxury and individuality. Every element, from logo to product descriptions, was crafted to reflect the confidence and distinctiveness of The Velvet Society’s target audience.

Oaks/Acorn

Branding

Oaks Email Studio, a new branch of an already established brand called Acorn, was gearing up for its launch. While the branding for Oaks was in place, they needed high-quality, on-brand social media content quickly to introduce the new agency to their audience and build early engagement. The challenge was to create cohesive, eye-catching content that aligned with their new brand identity while ensuring a rapid turnaround to meet their tight launch timeline.

Amora

Branding

Amora Skincare’s launch was a comprehensive project involving the development of a visual identity, packaging design, and digital marketing strategy to effectively communicate the brand's philosophy. The project also included crafting detailed product descriptions and promotional content that emphasized the luxurious experience and efficacy of Amora's skincare line. The marketing strategy was carefully aligned with the brand's commitment to sustainability, featuring eco-friendly packaging and highlighting the natural, ethically sourced ingredients.

Hotel for Dogs

Branding

Cheeky, fun, and playful branding for a vibrant hotel made for pups, featuring a Shopify website with reservation functionality.

Vista Tech

Branding

We created a comprehensive brand identity package for Vista Tech, including a logo and cohesive visual identity system that reflects their core values of innovation, professionalism, dynamism, and trustworthiness. The project included vibrant and minimal color palettes, typography, and diverse mockups to illustrate the brand's practical application.

Sister Stride

Branding

Branding and website design for Sister Stride, a female-only running club.

Yoga Studio

Branding

I created the website and branding for a local yoga studio in Seattle, WA, focusing on a serene and welcoming online presence. The project included logo design, color palette selection, and a cohesive visual identity, along with a user-friendly website featuring class schedules, instructor bios, membership options, and a booking system.

Anuschka Markting

Branding

I began my role as Marketing Manager at Anuschka Leather in early 2024, overseeing U.S. marketing as part of their global operations in countries like Australia, Canada, the U.K., India, and more. My initial focus was on thoroughly examining the company's operations, including evaluating agencies, budget, and social media results, to plan the next actions. I then developed a comprehensive marketing plan encompassing rebranding, website revamp, and social media strategy implementation.

Courtside Sessions

Branding

I developed the brand guide and web design for Diadem Sports' new pickleball paddle, directing and shooting a photoshoot to capture compelling lifestyle images. This project aimed to create a strong brand identity and an engaging web presence for the new paddle.

Seriously Smutty

Branding

Fresh, fun, and feminine branding and website design for a women’s romance book club and e-commerce brand.

Sweet Nectar

Branding

Sweet Nectar sought a refined and sophisticated logo for their floral business. I created a distinctive word mark and a symbol logo, accompanied by consistent imagery, to enhance their brand presence and appeal.

Nova V3 Product Launch

Branding

Managed the brand campaign for the launch of the NOVA V3, the latest in the NOVA racket line for professional and high-level tennis athletes.

Dollhou3e | Camo Launch Photography

Photography

This photoshoot for Dollhou3e Studio's Camo Collection was strategically set against the ever-evolving graffiti walls of Seattle, where each mural becomes a vibrant beacon of personal expression against the city’s structured corporate backdrops. The photography aims to highlight the collection's theme of blending in versus standing out, illustrating the tension between individual creativity and collective identity.

Red Wine Album Cover

Photography

The "Red Wine" album cover art for Seattle-based artist Diana is a visual celebration of aging gracefully, akin to fine wine. The design utilizes a palette of rich reds and dark shadows to convey depth and complexity, mirroring the lyrical content focused on life’s nuanced progressions. This project exemplifies the ability to convey deep personal and universal themes through compelling visual storytelling, enhancing the listener's engagement with the album.

Grace Photoshoot

Photography

I organized and executed a lifestyle photoshoot for Grace, a stylist in Seattle, WA. The photoshoot captured her unique style and creativity, producing high-quality images for her portfolio and social media.

Rush Pickleball Paddle

Photography

Brand guide and web design for Diadem's upcoming pickleball paddle, including directing and shooting lifestyle product images.

Anuschka

Photography

For Anuschka's Heritage Collection, I crafted a series of lifestyle photographs that truly capture the artistry and sophistication of each hand-painted piece. Through carefully selected settings and thoughtful composition, I highlighted the unique beauty and craftsmanship of the collection. Each photograph tells a story, showcasing the bags in real-world scenarios that resonate with Anuschka's audience. The result is a set of stunning visuals that enhance the brand's narrative and elevate its appeal.