We took a brand-first, conversion-focused approach to design and strategy. For the Shopify website, we developed a playful yet polished design that highlights the product’s health benefits, versatility, and unique story. We also integrated wholesale functionality to serve both retail buyers and direct customers seamlessly. On the email marketing side, we built a Klaviyo-powered automation strategy, focusing on welcome flows, abandoned cart recovery, and post-purchase engagement. By aligning visual storytelling, user experience, and strategic email campaigns, we positioned SprinkleBites™ for long-term customer retention and sales growth.