Astrobabe, a bold and rebellious beauty brand, was struggling with a website that didn’t fully capture its playful, maximalist energy or convert visitors effectively. Their existing site lacked strong storytelling, intuitive navigation, and optimized product pages to showcase their peel & press shadow tattoos. Additionally, their email marketing flows needed a refresh to better engage customers and drive sales.

We redesigned Astrobabe’s Shopify website and email marketing flows to create a fully immersive, conversion-driven experience. The site was built to reflect the brand’s rebellious energy while making the shopping journey seamless and intuitive. We enhanced product storytelling, improved mobile performance, and added key pages to deepen engagement and brand connection. The About page, “Dance” page, and Astro BFFs UGC section were designed to pull customers further into the Astroverse, while product pages were optimized to highlight the ease of use, pigment payoff, and accessibility of shadow tattoos.

Alongside the website, we reworked Astrobabe’s entire email marketing system, creating a high-converting welcome flow, abandoned cart emails, and post-purchase engagement sequences. The emails focus on educating new customers, building excitement, and driving conversions—all while keeping Astrobabe’s bold, playful voice intact.