We redesigned Astrobabe’s Shopify website and email marketing flows to create a fully immersive, conversion-driven experience. The site was built to reflect the brand’s rebellious energy while making the shopping journey seamless and intuitive. We enhanced product storytelling, improved mobile performance, and added key pages to deepen engagement and brand connection. The About page, “Dance” page, and Astro BFFs UGC section were designed to pull customers further into the Astroverse, while product pages were optimized to highlight the ease of use, pigment payoff, and accessibility of shadow tattoos.
