The Roster

Things we did
Client
The Roster
Year
2024
Live website
Visit website

For The Roster, a perfume brand with a vibrant and edgy personality, I crafted a dynamic Shopify store design that reflects the brand’s identity while addressing key issues with conversions. From refining the copy to creating an immersive visual experience, this project tackled the brand’s core challenges head-on. View site on www.therosterfragrances.com.

The Roster came to Out Brand Them with a clear objective: transform their underperforming Shopify site into a high-converting platform that captured their brand’s bold personality and resonated with their playful, confident audience. Their existing website struggled to convert visitors, and their brand story wasn’t shining through. Additionally, they needed cohesive packaging, email marketing, and print materials to elevate their presence across all customer touchpoints.
Digital Experiences
Out Brand Them developed a comprehensive solution that focused on optimizing every aspect of The Roster’s online and offline presence. For the website, we redesigned the layout to enhance user flow and deliver an intuitive shopping experience. Engaging copy, cheeky titles, and detailed product descriptions were carefully crafted to align with their playful brand voice. A fragrance layering quiz was integrated as a standout feature to educate customers and increase interactivity. Beyond the website, our collaboration expanded to packaging design, including a show-stopping PR box that amplified their reach among influencers and media outlets. We also designed email campaigns that not only looked stunning but drove results and created print materials that further cemented The Roster’s unique identity. With these efforts, we became The Roster’s full-time marketing partner, supporting their long-term growth.
Strategically placed call-to-action buttons throughout the website boosted click-through rates and conversions, creating a seamless path to purchase.
From PR boxes to custom product packaging, we delivered designs that made an impression, ensuring the brand stood out in a crowded market.
Shopify Web Design & Copywriting
subtle micro-interactions
Motion & AI Design
We revamped The Roster’s product pages with SEO-focused content and design, improving search rankings and driving organic traffic to their site.
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work