The Roster came to Out Brand Them with a clear objective: transform their underperforming Shopify site into a high-converting platform that captured their brand’s bold personality and resonated with their playful, confident audience. Their existing website struggled to convert visitors, and their brand story wasn’t shining through. Additionally, they needed cohesive packaging, email marketing, and print materials to elevate their presence across all customer touchpoints.

Out Brand Them developed a comprehensive solution that focused on optimizing every aspect of The Roster’s online and offline presence. For the website, we redesigned the layout to enhance user flow and deliver an intuitive shopping experience. Engaging copy, cheeky titles, and detailed product descriptions were carefully crafted to align with their playful brand voice. A fragrance layering quiz was integrated as a standout feature to educate customers and increase interactivity. Beyond the website, our collaboration expanded to packaging design, including a show-stopping PR box that amplified their reach among influencers and media outlets. We also designed email campaigns that not only looked stunning but drove results and created print materials that further cemented The Roster’s unique identity. With these efforts, we became The Roster’s full-time marketing partner, supporting their long-term growth.

This interactive feature not only educated customers about product combinations but also drove a significant increase in add-to-cart rates.