Brand Identity for Film Studio Based in California

The Challenge

Ten Lens Studio needed a brand identity that would:

• Position them as a luxury-oriented, cutting-edge creative studio
• Reflect their unique combination of data-driven insights and creative excellence
• Appeal to high-end clients in travel, hospitality, and design
• Scale with their vision of becoming a full production/consultancy company
• Communicate their global perspective and innovative approach

Target Audience

• Luxury travel brands (hotels, events, restaurants)
• Maverick founders in luxury travel, tech, fashion, and design
• Media professionals (creators, filmmakers, musicians)

Brand Strategy

The identity was built around three core principles:

Iterative

• Embraces curiosity and fearlessness
• Values the process of refinement
• Celebrates creative exploration

Dynamic

• Cross-industry expertise
• Fact-based insights
• Outside-the-box thinking

Intentional

• Purpose-driven approach
• Trend-setting mentality
• Boundary-pushing standards

Visual Identity

Color Palette

• Primary: Bold black and white foundation establishing luxury and timelessness
• Accent: Strategic use of bright, unexpected color (vibrant yellow/orange/blue) to represent innovation and creativity
• The contrast between classic and contemporary elements reflects their ability to bridge traditional luxury with cutting-edge approaches