Urban Zest needed a brand identity that could balance natural and urban influences, attracting a younger, wellness-conscious audience who loves the energy of city life but also seeks mindful moments.
Urban Zest approached us with an energetic and playful brand vision that wasn’t translating effectively across their digital and physical touchpoints. Their existing website lacked the visual cohesion and storytelling needed to engage their audience and drive conversions. Additionally, their packaging design needed an update to better reflect their bold identity and create a consistent brand experience, both online and offline.
To bring Urban Zest’s vibrant brand to life, we began with a comprehensive refresh of their branding elements. We crafted a cohesive color palette, playful typography, and updated their packaging to truly capture their zestful energy and stand out on the shelves. For their Shopify website, we focused on creating a seamless shopping experience with bold visuals, intuitive navigation, and strategic call-to-actions. Each product page was designed to tell a story, blending vibrant imagery with compelling copy that resonated with their target audience. By aligning their packaging and digital presence, we ensured Urban Zest’s identity shone through at every touchpoint.
Urban Zest challenged us to rethink how beverages are presented to consumers. In an industry that often feels saturated with repetition, we embraced the opportunity to innovate. From incorporating bold, unexpected color palettes to designing packaging that felt more like modern art than a typical label, every detail was crafted to disrupt the norm. By blending creativity with strategy, we helped Urban Zest position itself as a forward-thinking brand that doesn’t just follow trends—it sets them.
Branding is about more than aesthetics—it’s about creating an emotional connection. For Urban Zest, we developed messaging that highlights the euphoria of enjoying their beverages. The tone? Fresh, fun, and full of life. Paired with strategic social media templates, this messaging has turned casual sippers into loyal fans, amplifying Urban Zest’s reach and impact.
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