Untouched Blooms

Things we did

Client

Untouched Blooms

Year

2025

Live website

Visit website

Untouched Blooms is a Black-owned, woman-led accessory brand that transforms everyday essentials into moments of intentional beauty. Handmade by a father-daughter duo, each floral grip is crafted with heart — and our job was to reflect that authenticity while boosting conversions. Out Brand Them was brought in to elevate the brand’s digital presence with a full Shopify redesign, foundational Klaviyo email flows, and conversion-optimized storytelling. The goal: retain the brand’s warmth and heart, while building a site that could scale.

Untouched Blooms came to us with a vibrant story and viral product—but their website didn’t reflect either. Their conversion rate was stalling, the brand visuals lacked cohesion, and their tech setup made scaling nearly impossible. They needed a storefront that would match their community-driven mission, showcase product functionality, and support their upcoming collection launch—without losing the handcrafted feel at the heart of their business.

CONVERSION FOCUSED

From custom font integration and dynamic page layouts to intuitive navigation and a brand-new email marketing flow, every detail was intentional. We preserved their founder story, integrated UGC, and developed a flexible structure for future launches. The result? A site that feels handmade, looks premium, and converts like a dream.

We led a full Shopify redesign in Shopify and balanced storytelling with strategy. We featured their organic UGC heavily and ensured the email system we built for them felt cohesive with their new website.

Growing Email List

From Handcrafted Roots to High-Converting Clicks

BRANDING THAT SCALES WITH THEM

Increased Conversion Rate

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work

That One

Klaviyo Starter Kit

Email Marketing Setup