The Velvet Society: Branding & Website Design

The Velvet Society was conceptualized as a high-end fashion brand for those who embrace a bold, uncompromising approach to style. The brand’s identity is rooted in luxury with an edgy twist, aiming to redefine elegance through daring pieces and a sophisticated online experience. The design work encompassed creating a unique logo, color palette, typography, and packaging concepts, alongside a fully immersive website and social media visuals. This portfolio piece demonstrates my ability to create a cohesive brand that speaks to a defined aesthetic and audience, capturing both visual appeal and functional design for modern e-commerce.

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