Coils wanted to avoid the soft, pastel tones typical of salon branding and instead embrace a bold, daring aesthetic that reflected their values of diversity and inclusivity. The branding had to balance quirkiness with professionalism to appeal to a broad audience while celebrating individuality. Additionally, their website needed to be intuitive and engaging, providing a seamless booking experience while showcasing their services and unique identity.

We began with an in-depth exploration of Coils’ mission and values, ensuring every design element reflected their commitment to inclusivity. Bold, vibrant colors paired with graphic patterns and playful typography formed the backbone of Coils’ visual identity, creating a look that was modern, edgy, and undeniably unique.For the website, we focused on functionality and inclusivity. A streamlined booking system made scheduling effortless for clients, while curated imagery and engaging copy highlighted Coils’ welcoming and diverse atmosphere. We also crafted a tone of voice that was playful, approachable, and celebratory, aligning with the brand’s quirky and inclusive ethos.

From the tone of voice to curated imagery, every element of Coils’ branding communicates a commitment to inclusivity and individuality, celebrating clients from all walks of life.