The proposal for this project was to redesign and rebuild her website to feel more editorial and bring in her New York City vibe, as well as design a logo that felt cohesive.
Her original website had a strong start and gave me a lot of room to work with and create something that felt inviting, but still pulled in the sleek, minimal, and New York-ish aesthetic she was going for.
In crafting the design for Sama Space's website, I aimed to seamlessly weave together the essence of Sarah's brand and the vibrancy of her professional identity. Responding to her excitement for a pop of color, I strategically incorporated vibrant elements to bring life and energy, creating a visual resonance with her dynamic approach to holistic health.
To capture the edgy and artful aspect of Sarah's work, I introduced an abstract component. This serves as a captivating visual representation of the dynamic blend of East Coast and West Coast influences, reflecting her journey from New York to LA. It adds a unique flair that resonates with the diverse facets of her practice, creating an engaging user experience.
By meticulously curating a design that harmonizes softness with edginess, I aimed to authentically represent Sama Space's brand identity. The result is a website that not only speaks to Sarah's expertise as an acupuncturist and herbalist specializing in women's and sexual health but also mirrors her personal style – a perfect fusion of wellness and the vibrant energy of the East and West Coast. The addition of a brand logo further solidifies the cohesive and distinctive visual identity of Sama Space in the online realm.