Nova V3 Product Launch

As the Brand Campaign Manager, I generated assets for advertisements, kept the team on track with project deadlines, organized copy, and oversaw the PR for the launch of the NOVA V3 racket. I also developed a comprehensive Campaign Brief sent to influencers to educate them on the product specs, inform them of the launch timeline, and ensure a successful product launch.

The NOVA V3 is the newest iteration of the NOVA racket line, designed for professional and high-level tennis athletes. As the Brand Campaign Manager, I was responsible for generating high-quality assets for advertisements, ensuring project deadlines were met, organizing and refining copy, and overseeing the PR strategy for the launch. Additionally, I developed and distributed a detailed Campaign Brief to influencers, providing them with product specifications, launch timelines, and guidelines to ensure a cohesive and successful product launch.

‍

‍