Diadem Sports Social Strategy
Diadem Sports faced a unique challenge, having transitioned from a tennis company specializing in string to a brand now focusing on pickleball. These two audiences often have different interests and do not typically overlap. I developed a social media strategy that emphasizes engagement and resonates with both audiences, ensuring consistency across all platforms to effectively manage and integrate the diverse interests of Diadem's customer base.
Diadem Sports
2023
Pompano Beach, FL
Sabina Bower
Diadem Sports needed a social media strategy to navigate the transition from a tennis-focused brand to one that also caters to the pickleball community. This strategy aimed to engage both audiences by creating relevant and compelling content while maintaining a consistent brand presence across all social media platforms. The goal was to effectively balance the interests of two distinct groups and foster a cohesive brand identity.
