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The Academy: For Founders
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Introducing The Academy ™

The No-Fluff Growth Library for Founders

It’s a free, founder-focused resource hub packed with case studies, and templates that cut through the noise and show you exactly how to grow your DTC brand without wasting time or money.
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Being a founder means wearing 100 hats: product development, customer support, hiring, ops, finance—and somehow you’re also expected to master Shopify, email marketing, and TikTok trends. The Academy was built for you. Here's what's inside:
Deep-Dive Playbooks
The Academy is built around in-depth playbooks that give you the exact frameworks you need to grow your brand.
Plug-and-Play Resources
Alongside the playbooks, The Academy gives you resources you can drop straight into your business without overthinking.
Tutorials & Walkthroughs
We know that reading a playbook isn’t always enough—you need to see it in action. That’s why The Academy is rolling out a library of short, tactical tutorials.
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Founder-Focused Blogs

The Academy’s blog library is where you’ll find the kind of content most founders wish existed when they started. These aren’t fluffy think pieces or recycled marketing tips—they’re deep, tactical breakdowns designed to answer the exact questions you face when growing a DTC brand.
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How Founders Can Survive Social Media Without Losing Their Sanity
Most founders I work with feel the same: juggling ops, team, product, customers… and then being told to “post consistently.” The truth? Social media is a full-time job. But until you can afford to delegate, you need systems and tools that keep you visible without burning you out. Here’s your toolkit.
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The 7 Klaviyo Flows That Drive 30–45% of Email Revenue (With Templates)
Build these seven Klaviyo flows first — they’re the backbone of DTC email revenue.
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PDPs That Convert: The Shopify Product Page Playbook
Rebuild your Shopify product pages with the persuasion stack that actually converts.
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DTC Funnel Teardown: How “Graza-Style” Brands Turn Cold Clicks into Lifelong Customers
A blueprint funnel for modern DTC brands, from thumb-stop ads to retention flows that drive LTV.
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The 50-Point Shopify Website Audit (Do It Yourself, No Fluff)
A ruthless 50-point audit you can run in 90 minutes to find and fix revenue leaks on your Shopify store.
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Email Capture That Doesn’t Annoy: Popups, Quizzes, and Forms That Actually Grow Your List
Popups don’t need to be annoying. Build smarter capture with offers, quizzes, and segmentation.
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Essential Tools & Inspiration Stack for High-Performance E-Comm Brands
Podcast: Hardly Working
In this top-charting podcast series, entrepreneur Grace Beverley breaks away from the conventional business podcast rhetoric - immersing us in the extraordinary journeys of people from all walks of life who have achieved remarkable success in unique fields. From housing campaigners to investors and sex experts, no avenue is off limits. Each conversation brings new lessons and stories that will inspire you to consider what ‘success’ really means to you and how you can achieve it.
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Female Founder World
Female Founder World is a community + summit + content hub for women building consumer brands. Connect with founders, mentors, and funders, learn from no-fluff conversations, make your “business besties,” and get actionable advice to scale.
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Akiflow
Akiflow is an all‑in‑one AI‑powered planner & calendar that merges your tasks, events, and agenda. Perfect for time‑blocking, managing priority tasks, and keeping your schedule in sync across devices.
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CapCut
CapCut is a fast, social‑first video & graphic editor—turned ads, UGC, shorts & reels into polished content without needing a large production team.
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Notion
Notion is a flexible workspace for notes, docs, planning, wikis, and databases. Use it to build content calendars, manage projects, systemize operations, and scale internal knowledge without mess.
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Shopify
Shopify is the leading e‑commerce platform to build storefronts, manage products, scale traffic, and integrate payment & fulfillment. It makes launching & scaling online stores faster and more reliable.
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Klaviyo
Klaviyo is an advanced email & SMS marketing platform built for e‑commerce. It supports robust segmentation, lifecycle automation, A/B testing, behavior‑driven flows & deep analytics.
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